p o o l is a concept that originated in my head in 2015. I was researching for Rank A Brand wanted to start a company with the “simple” goal of transforming consumer habits and thus creating a more sustainable fashion industry. So I started by offering a second life to post consumer clothes.
I wondered why I myself did not buy second hand clothes and thus created a space, laid out the clothes and removed useless information so that the shopping experience is close to that of newly produced items. Driven by the strong belief that one mans trash another mans treasure. Clothes remain people change, our lives, our size, our desires change over time, our clothes however do not. I like to different pieces that represent who I am today, but I strongly believe that clothes need not be newly produced, they just need to be “new to you”.