With p o o l I wanted to create a company that finds different ways to modify consumer habits, starting with the fashion industry. Strong believer that we have produced enough clothes for several generations, I thought I would start by offering clothes the opportunity to find new people.
Pushing the concept further than just offering second hand, I wanted to people to connect with what they really liked, so I remove tags so as to enable individuals to steer clear of what great marketing has made us believe we want.